SUSTAINSTYLE
Product Development Concept
The Ask
To create a potential product for a hole within the market and go through the product development process.
I was tasked with the slide design for our book, rewriting the situational analysis section, Swot Analysis, sending out surveys for our potential customers, making our product positioning Map, expert opinion, new considerations, alternative routes, and making our prototype website.
My Role
Process
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Who We Are
At SustainStyle, we are a website dedicated to creating accessible, sustainable upcycled clothing that reimagines the way we shop sustainable fashion. We are sustainable first, focusing on the customer experience in the way they shop online in order to combat current fast-fashion trends, and build up communities that garner creativity and ethical practices within thrifting and upcycled clothing.
Our Mission
Our mission is to transform the way people engage with fashion by providing an innovative online marketplace that celebrates creativity, sustainability, and community. We connect eco-conscious shoppers with talented upcycling artists to promote unique, second-hand textiles and foster a circular economy. By empowering independent artisans and inspiring consumers to embrace sustainable alternatives, we aim to reduce waste, support individuality, and redefine the future of fashion.
Environments
Swot
Product Planning
Objectives
Product Development Strategy
Product Innovation
Sustain Style's background starts by addressing the environmental impact of fast fashion in order to target a growing market that focuses on a circular economy and unique fashion for customers to set them apart from others.
Our objective is to lead the upcycled market in sustainable fashion by reducing textile waste and empowering artists through community and a global marketplace. Our key goals include onboarding upcycling artists, scaling the platform, and diverting textile use. Our top priorities are always customer satisfaction and environmental first.
Sustain Styles Arena is targeting primarily gen z but also millennials who are eco-conscious. Our target areas are the US, UK, and Canada with plans for global expansion. As Lani mentioned in our SWOT analysis, our key competitors are Depop, Thredup, and Poshmark.
Lastly for product innovation, we maintain high curation standards and guidelines to ensure quality and originality to our customers. We want customers to have a seamless and enjoyable shopping experience. We have a focus on waste-reduction and have plans for carbon-neutral operations.
Target Customer
New Considerations + Alternative Routes
Website Prototype
